Chat Functionality

Lead Generation

Product Launch Kickoff

Reporting Feature

Identify advocates and launch ambassador program

Acquire Beta Customers

Testing

Press Releases

Setup Analytics

Gartner

Update Marketing Plans

Create Designs

Virtual Sales

Customer Interviews, Competitive Lanscape, Analyst Reports

Market Analysis

Team Development

Test Nurture Campaigns

Best Practices and Optimization

Share Product Launch Roadmap

Admin Back End

Prepare onboarding 

Training

Forrester

Generate Metrics

When we launch a product at Jexo, it’s usually the product marketing team that coordinates efforts with everyone else. After all, having a new product in the market isn’t just about generating revenue; it’s also about building anticipation in the market, achieving brand awareness, and so on.&nbsp;A product launch roadmap should be timeline-based, and clearly showing high-level plans and goals, instead of every little task.&nbsp;In this product launch for example, we defined 4 categories in the swimlanes:<ul><li>Product/service management</li><li>Branding/marketing</li><li>Channel management</li><li>Sales/post-sales &nbsp;</li></ul>We’ve set the plan to 6 months, with colors showcasing each phase - from research to strategy and action. Plus, major deadlines like ‘go/no-go testing’, ‘launching beta version’ and so on, are key milestones in getting us to the finish line.