What you'll get from this article:

  • Learn how to build your personal brand in tech
  • How to use Goosly to help create a strong online presence
  • How to network with other founders and professionals
  • How to stay motivated when things get tough

As a tech founder, building strong personal brands is essential. An effective personal brand statement will help attract investors, partners, and employees. It will also help you stand out from the competition.

Brainstorming over paper
Photo by Scott Graham / Unsplash

This blog post will discuss building the best personal brands as a tech founder. We'll also show you how to use Goosly to announce your next steps and connect with your target audience.

1.  What is a personal brand, and why you need one

A personal brand is a reputation you create for yourself, online and off. It’s what people think of when they hear your name.

Personal brand statements can include what you're working on, what makes you unique, or another idea that helps you stand out. Some personal brand statement examples include:

I'm a founder in tech, and I'm using Goosly to build my personal brand.
I'm unique because I have a lot of experience in X, Y, and Z.

A strong personal brand can open doors for you, help you get jobs and promotions, and even make it easier to attract prospective clients. But most importantly, having your own personal brand statement can help you live a happier, more successful life.

2.  How to find your personal brand's voice

One of the most critical aspects of building an outstanding personal brand is finding your personal brand's voice. This means figuring out how you want to communicate with the world and what you want to say.

Model: @Austindistel
https://www.instagram.com/austindistel/

Photographer: @breeandstephen
https://www.instagram.com/breeandstephen/
Photo by Austin Distel / Unsplash

There are a few things you can do to find your personal brand's voice. First, think about your unique skills and experiences. What makes you different from everyone else? What can you offer that nobody else can?

Then, think about what you're passionate about. What topics do you know a lot about and care about? What do you want to share with the world?

Once you have a good idea of your personal branding strategy, start communicating with the world. Be authentic to yourself, and stay consistent with your message. Over time, your personal brand's voice will become more and more recognizable, and people will start associating certain qualities with you.

3.  How to create a strong online presence for yourself

One of the best ways to build your personal brand is to create a strong online presence for yourself. This means having a personal website, social media profiles, and an email address associated with your personal brand.

Facebook page of an entrepreneur's social media on desktop and mobile.
Photo by Austin Distel / Unsplash

When it comes to creating a digital marketing strategy, make sure it's professional and well-designed. Your website should be easy to navigate and include information about your core values and business brand. Make sure to add many high-quality photos and videos, and share your website with as many people as possible.

If you're not confident in marketing, take a look at how you can build your own effective marketing team and grow it from scratch.

When it comes to social media, make sure to set up profiles on all the major social media platforms (Facebook, Twitter, LinkedIn, etc.) and use them for content marketing. You should also connect with others in your industry and follow their accounts for strong personal brand examples. This will help you build relationships and attract potential investors or partners.

Goosly is a great way to build personal brands as a founder in tech. You can use this free online tool to create public roadmaps that show your audience what you're working on and your next steps.

This will help them understand your work and give them insights into your process. Plus, it's a great way to track your progress and ensure you're on track.

Goosly: the art of planning in public

Finally, when it comes to email, ensure you have an email address associated with your personal brand. This will make it easier for people to contact you and help you look more professional.

4.  Tips for networking and building relationships with other founders and professionals in tech

Building and maintaining a personal connection with other founders and professionals in tech is essential for success.

Here are some tips on how to network and build professional relationships:

  • Attend events and meetups related to your industry.

This is a great way to meet people who share your interests, learn from others, and form connections that could lead to future collaborations.

Photo by MD Duran / Unsplash
  • Follow relevant industry leaders on social media and engage with their personal branding statement examples.

Doing so will help you stay up-to-date on the latest news and trends. You can also become a more creative person by gaining insights from their experiences and unique personal brands.

  • Reach out to people you admire or would like to connect with.

Don’t be afraid to send an email or message them on social media asking for advice or just to chat. Chances are they’ll be happy to help out a fellow entrepreneur!

Tips for Building Personal Brand for a Founder - Infographic
Tips for Building Personal Brand for a Founder - Infographic

5.  How to stay motivated when things get tough

Staying motivated and pushing through tough times is essential when starting your own personal brand.

Here are a few tips to help you stay on track:

  • 📋 Make a list of your goals and keep it visible.
  • 🎯 Set milestones and celebrate each accomplishment.
  • ‍🧘 Take time for yourself to recharge and relax.
  • 🧑‍💻 Find a support group or mentor to offer encouragement and advice.
  • 👌 Stay positive and focused on your vision.

With these tips in mind, you can stay motivated and keep moving forward, no matter the challenges.

For extra motivation and advice on building and running a startup, check out
"The Startup Corner," podcast, a series of startup advice from a SaaS startup founder to fellow founders or aspiring founders:

Summing it up

To build a personal brand, start by thinking about your unique skills and experiences and what you're passionate about. Create a strong online presence using websites like Goosly or social media sites associated with your personal brand.

Goosly - Create & Share Free Public Roadmaps
Goosly - Create & Share Free Public Roadmaps

It is also important to network with other founders and professionals in tech to build relationships that could lead to future collaborations. Stay motivated by setting goals, celebrating accomplishments, and staying positive and focused on your vision when things get tough.